- Demographic Segmentation: Businesses can segment their audience based on demographic factors such as age, gender, location, and income level.
- Behavioral Segmentation: By analyzing customer behavior, businesses can tailor their SMS campaigns to specific groups of customers who have shown particular interests or preferences.
- Personalization: Personalizing SMS messages with the recipient’s name or previous purchase history can increase engagement and response rates.
- Timing: Timing plays a crucial role in SMS marketing success. Businesses should send messages at times when their target audience is most likely to be receptive, avoiding inconvenient times like late at night or early morning.
Targeting and segmentation strategies
Updated on April 26, 2024
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