- Clear Call-to-Action (CTA): Every SMS message should include a clear and compelling call-to-action that prompts recipients to take the desired action, such as making a purchase or visiting a website.
- Concise Messaging: SMS messages have character limits, so it’s essential to keep the content concise and to the point.
- Value Proposition: Clearly communicate the value proposition or benefit to the recipient to incentivize them to take action.
- Use of Keywords: Encourage recipients to interact with the message by including keywords that prompt them to reply or take specific actions.
- Opt-Out Option: Include an opt-out option in compliance with regulations and to respect recipients’ preferences.
Crafting Effective SMS Campaigns
Updated on April 26, 2024
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